As your business grows, having positive testimonials from past clients can help to propel you to the next level. However, some people find it awkward to ask for a recommendation, even if the transaction went off without a hitch. There are several ways to ask for these testimonials tactfully, and you SHOULD. You earned the positive feedback, and others should know what they can expect from working with you.
Especially in the real estate investing business, people can be skeptical. They will want to see what you have worked on, what services you can offer, and the outcomes you have achieved in the words of people you have worked with, not solely from yourself. People want to see proof. By getting a seller testimonial, you are getting just that.
What Are the Types of Testimonials?
There are many ways to share testimonials. They range from putting quotes from clients on your website, to marketing materials, and all the way to having actual videos of people’s experiences working with you. In my opinion, video testimonials are the most effective. With a video, people can relate. When you approach a motivated seller, they can watch the video and see how you helped someone that was once in their shoes.
How to Ask for A Recommendation
It is simple. You just have to ask. The best time to ask is at the closing, right as you are sitting at the title company. Take your cell phone and say, “Mr. or Mrs. Seller, can you please give me a little testimonial? Just say how we helped you, if you were happy with the service, and if you would recommend us?” If they are willing to talk, let them tell you as much as they want to. A good testimonial will give a snapshot of the situation they were in before they met you and where they are now that you have helped them. You can even ask them questions. These questions can include:
- How did you feel when you got our postcard in the mail or saw our bandit sign?
- Were you surprised by the services we were offering?
- Were you skeptical?
- How do you feel about the outcome?
A good testimonial will basically answer any questions that a potential seller would have. Most sellers are skeptical, so the more credible recommendations you can show the better.
If you didn’t ask for a testimonial at closing, you can always go to the seller after the fact and ask. If they are comfortable, ask if you can meet up with them and take a quick video. While a video is the most effective, if they aren’t comfortable with that just ask if they can write something up for you.
Testimonials are very important for real estate investors and having them documented is key. Having this feedback can help you set yourself apart from all of the other investors in the area. You will be the business with the great reputation and creditability, making people excited to work with you.