If you’re a real estate investor, and you use direct mail marketing to get leads from the foreclosure market, remember that the frequency of your mailings should be higher toward the auction date. Some people will send a lot of direct mailings in the beginning of their campaign, but forget about sending mailings as auction date approaches.
When homeowners get notice that they’re going into foreclosure, they may become highly alarmed. It’s a bit shocking to them, but then a week or two goes by and they sort of get used to it. They’ve had time to process the news and their motivation sinks some. However, as the auction date gets closer, their anxiety will begin increasing again, making them highly motivated sellers at that point.
And, as you probably know, your target market are highly motivated sellers.
So, your direct mail campaign aimed at those facing foreclosure can look something like this:
Send a few mailings in the beginning, one in the middle, and increase your mailings a lot as a homeowner approaches their auction date.
Also, track and see what types of letters are working best for you. My direct mail letters are excellent, and I’ve had great success with the double window envelopes. I hear all the time how effective my mailings are by my clients. They’ll send out 50 to 100 a week to their list of potentials and are pleased with the numbers of people that reach out to them.
How to get leads
I’ll be the first one to tell you that there’s a lot of competition out there. If you’re hearing that this business is easy, you’re not listening to the right folks. It’s not easy, and it takes a good amount of work, as with anything in life. If you want to be a major player in the game, take your marketing to a new level. You want to find motivated sellers before others do, so your marketing plan must be strategic.
Getting a list of defaults
There are various ways to get a list of people in default in your area, and getting your hands on that is key. If you read my NICHE2WEALTH MILLION DOLLAR FORECLOSURE SYSTEM, I give you six components that will help you with this.
You can get expired listings from a real estate agent, foreclosure listings, run a newspaper ad, an online ad, use social media marketing, make calls, and target those that are 30, 60, or 90 days late.
Direct mail marketing is a wonderful way to acquire leads to motivated sellers, as it helps you target those that are facing foreclosure. Just be sure you track everything, or else you’re just shooting in the dark. Marketing is about strategy, and strategy must include tracking measures.
These are all things that I expound on in my trainings, so you’re not left to figure it out on your own. My Unlimited Funding Program is geared toward those that are motivated to sell, and from my experience, I assure you that there are always people out there who are motivated and ready to sell now.