Some of my students have asked me at what point they should start addressing their mailings by hand. Maybe you’re curious about this as well, as direct mailings are essential to finding motivated sellers.
Let me remind you of the single most important purpose of addressing a mailing by hand:
To get someone to open and read the information.
An envelope that has been hand addressed is much more likely to be opened than one with a label.
Now, if you’re sending a post card, you don’t need to hand address it because a post card doesn’t need to be opened. However, if you’re addressing an envelope, then yes, you should hand address the envelope, so it doesn’t look like junk mail.
Junk Mail or Relevant?
Haven’t you ever gotten a hand addressed letter in the mail and thought to yourself, “Hmm, is this junk mail or did someone actually write me a letter?” So, you opened it to see. Mail that comes with a label you tend to just throw in the trash without even bothering to open it. Hand-written envelopes intrigue you, perhaps causing you to open up and see what’s inside.
Now, if you’re sending postcards, you can easily get self-adhesive labels from Staples or an online store and apply them. But if you’ve got envelopes with letters inside, take the time to hand address each one. And, be sure your penmanship is legible. If it’s not, hire someone to address the envelopes for you.
You can hire someone to come by your office and hand address them. It doesn’t cost that much, and the letters come across as personal, yet professional, making it much more likely that the recipient will open it.
Direct Mailings Are Key
As with any business, marketing is a huge factor in gaining new clients and sales. I teach my clients the ins and outs of how to do direct mailings that get them results. From the way to address the envelopes all the way to how to pitch yourself as a reputable, successful property investor ready to help motivated sellers.
Keep sending your direct mailings out, offering a quick sale to motivated sellers. Oftentimes it’s a numbers game, so don’t get discouraged if you’re just starting out and not seeing results. Stick with what I teach you and you’ll see progress and results, because there’s always motivated sellers out there in need of help. Stay committed and optimistic.