How to Use Pinterest in Your Real Estate Investing CareerIf you’re a real estate agent or investor, you’ve probably heard how some people are killing it via their social media accounts.  With avenues like Facebook, Instagram, Twitter, and Pinterest, you can’t ignore the fact that the “early social media bird” gets the most worms.

Yet, not everyone wants to take the time to become handy with social media marketing, and I totally understand. Not everyone wants to or has the time to multi-task like that. If you’re an investor, you want to spend your time researching and doing the things investors do, right? Or, you may have a full-time job other than investing.

If this is the case, there’s always the option of hiring a social media marketer to do this type of work for you. The payoff on the investments can really make a difference, so it’s something to think about.

But if you happen to like doing some marketing yourself, I want to direct you to Pinterest as part of your marketing plan because regardless of what some people think, Pinterest is great for getting some buyer and seller leads.

What is Pinterest?

Pinterest is an online pin board that allows you to post pictures in different categories.  It’s essentially a social bookmarking site, and it’s got the attention of a lot of people. In fact, Pinterest has over 150 million monthly users that are active. Over 70 million of those users live in the United States, and many of them have yearly incomes above $70k.

Now, that’s millions of adults gathering on a social site where pictures are of utmost importance. How can this benefit a realtor or property investor?  Well, seeing as how the real estate industry puts a lot of emphasis on pictures of homes, it makes sense that people could really eat up pictures of nice properties on Pinterest.

Keep in mind that Pinterest isn’t going to be your best avenue to leads, but it can get you some exposure if it’s used properly. The following are some key factors to keep in mind should you decide to use Pinterest to get buyer or seller leads.

Increase your online presence

You want to increase your online presence as a property investor, and Pinterest is one avenue to do just that. Post pictures of your properties, write articles about your business and post them to Pinterest so that when people search for properties in your area, your name pops up.  You can also connect with realtors and other professionals in your community.

Drive traffic to your website

Having a business website is a must and getting traffic to that website is helpful for leads and sales. Pinterest is a great way to drive traffic to your website. From there, visitors can see what your services are and exactly how you can help them. Think of Pinterest as just one more road that leads to your business home.

You become the expert

You can become known as “the” investor or realtor in your area, and Pinterest can help you gain that title.  It’s just another opportunity for you as a business owner to provide excellent information and services to the community.

Go ahead and create your Pinterest account today. It’s easy to setup and easy to navigate. Create a local board that gives you an online presence. Add articles and links that will showcase your expertise. Create graphics that get attention and offer helpful information to residents. You can also join other Board Groups, which will ultimately get your pins in front of a greater audience.


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