Direct marketing is an advertising technique where you send materials to your target customers that highlights your purpose and a “call to action.” Direct marketing options vary in their delivery, style, and use, all with the goal of successfully turning a potential customer into an active lead. Successful direct marketing options for a real estate investment business are physical and digital mail. Both options deliver your main message to their mailbox in hopes of grabbing their attention and making a connection.
Physical mail
Sending direct marketing through physical mails is a personal way to call attention to your business and your needs. While many direct marketing options are digital, using a physical mailer, either as a postcard, letter, or newsletter will help your business stick out and provides a solid option for potential leads to spread the word and share your message.
Postcard
A postcard is a two-sided style flyer with eye-catching colors and a clear message. Choosing a postcard is perfect for a call to action that is:
- Quick
- Direct
- Attention-grabbing
With a clean and simple message that gets right to the point, recipients of your postcard are likely to turn into a lead if your business is easy to connect with and if your call to action makes the next step easy.
Letter
Alternatively, sending a letter is a great way to establish potential leads if you’re looking to connect in the following ways:
- Personal
- Unique
- Specific
Since everything seems to happen online, sending a letter, usually typed with a handwritten address, helps you stand out. Receiving a letter shows your potential lead that you’re serious and looking to make a connection that is specific to the client and their situation.
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